Become a stockist

Are you ready to elevate your store's offerings with premium quality paints and coatings? Join the Guild Lane family and become an approved stockist. We’re looking for like-minded partners who share our passion for innovation, quality, and customer satisfaction.

• Premium Quality: Our paints and coatings are water-based, low VOC, and manufactured to the highest standards using the finest ingredients and latest technologies. Your customers will love the quality and performance of our products.
• Sustainable Practices: Proudly manufactured in Britain, we are committed to producing environmentally friendly products through ethical manufacturing practices, ensuring sustainability is at the core of our operations.
• Comprehensive Support: As a Guild Lane stockist, you'll receive extensive support, including free shipping on orders over £100, free point of sale materials, tailored workshop support, and access to our extensive image database for both online and in-store use.
• Marketing and Promotional Resources: Boost your sales and increase brand visibility with our robust marketing initiatives. From social media campaigns to advertising and point-of-sale pieces, we provide the tools you need to drive more foot traffic to your store.
• Attractive Profit Margins: Enjoy generous margins designed to enhance your revenue, coupled with a low initial buy-in and manageable stock requirements.
• Flexibility and No Exclusivity Requirements: We understand the importance of offering variety to your customers. That's why we have no exclusivity requirements, allowing you to carry other brands alongside Guild Lane.
• Dedicated UK-Based Support: Receive ongoing assistance and advice from our expert UK-based team, ensuring you have the support needed to succeed.
• Enhanced Visibility: Gain an enhanced listing on our LoveLocal retailer map, to help and encourage customers to visit their local Guild Lane supplier.

• Align with our brand values of quality, craftsmanship, and innovation
• Provide a high-quality customer experience with knowledgeable staff
• Have a significant presence in the upcycling, artisan, and DIY markets
• Operate in strategic locations that align with our growth strategy
• Are committed to excellence and consistently strive to exceed customer expectations

Ideal stockist partners include:

• Interior design, decoration, and DIY shops
• Shops selling painted furniture and offering customer commissions
• Shops offering workshops, DIY, and upcycling educational events

Interested in joining the Guild Lane family? Contact us today to learn more about our products, pricing, and partnership opportunities. Together, we can create a vibrant, collaborative market that inspires, encourages and supports the maker movement.

You can also call 01622 854 300. Our lines are open Mon - Fri 9am - 5pm (UTC).