WELCOME TO GUILD LANE

A story of colour, craft, & creative confidence

Gold metallic pigment container with a scoop of pigment on an art spatula Gold metallic pigment container with a scoop of pigment on an art spatula
Gold paint being poured into a container
" As an artist and art historian, I know the frustration of not having confidence in the materials you're using to create something beautiful, enduring, and meaningful. I believe that modern makers should never have to compromise while working through the creative process. "

That's why I founded Guild Lane. My goal was to create the materials I always wanted to use. That is why we push the limits of what paint can achieve, through cutting-edge material performance, novel formulations, historic colour research and a deep respect for quality.

The Inspiration

I’ve developed a deep passion for colour theory, art history, and artistic expression through my studies at the Courtauld Institute, Christie’s education, and
The King’s Foundation, as well as through years of collaboration with artists and designers. That foundation in historic colour and creative partnership informs every palette we create at Guild Lane.

Jubilee paint products on a table with a brick wall background
Founder Jeni working with paint colour swatches against a brick wall.

We don’t chase trends; we draw from archives, architecture, and enduring references to craft colours that feel timeless yet alive, rooted in heritage but designed for creative working today.

The Innovation

Material Science

Performance is everything. The brand itself was born from necessity when I couldn’t find a true gold paint for my own commissions, leading me to develop our flagship product, Super GILD Gold. That commitment to innovation drives all we do.

Person pouring metallic super gild gold paint from a can into another container, wearing gloves.
Person mixing black paint with a blue substance on a white surface, with 'Jubilee' products in the background.

We partner with specialist chemists and paint development experts who engineer innovative, high performing formulations using the finest ingredients, responsibly sourced and low in VOCs. Each Guild Lane product is designed with longevity and environmental responsibility in mind, delivering exceptional pigment concentration, smooth application, and true endurance.

The Heart

A Modern Guild

Creatives need materials they can trust. At Guild Lane, we handle the science so you can focus on the art. From Jubilee and BLEO to GILD and Super GILD, each range is crafted with care, precision, and respect for those who use them—made in the UK and tested to perform beautifully.

Founder Jeni wearing a 'GUILD LANE' apron holding a container in a workshop setting with colourful materials in the background.
Person wearing gloves using a paint scraper to apply orange paint from a can, with 'GUILD LANE' branding in the background.

Guild Lane is more than a paint brand; it’s a community for people who make things well. We share knowledge, celebrate creativity, and believe that craftsmanship still matters. Whether you’re restoring a piece, designing a space, or creating something entirely new, Guild Lane exists to help you do it beautifully, with materials you can trust.

Signature of Jenifer Dapper with her name and title displayed below