British Made
Proudly crafted, designed and manufactured in the UK
Pet Safe
Formulated with non-toxic ingredients safe for pets
Water Based
Eco-friendly formula that's easy to clean up & eco friendly
Low VOC
Low VOCs for healthier indoor air quality
Applications
Cushions & Textiles
Garden Furniture
Home Decor
Bleo is Guild Lane’s most expressive paint, crafted in Britain with a unique water-based gel formulation. Designed for porous surfaces such as fabric, raw timber, cork, paper, canvas and stone, it can be used on both interior and exterior projects. Rather than masking the surface, it soaks in to enhance texture, deepens the tone and preserves natural character.
The finish is soft and velvety, with a quiet, matte tactility that feels as though it was always part of the material. Rich in pigment yet fluid in feel, Bleo can be brushed, layered or washed for different effects, making it ideal for feature walls, soft furnishings, garden décor and creative detailing.
Studio-developed for expressive projects and thoughtful colour, Bleo offers a new way to paint. It is more intuitive, more material-led, and unmistakably Guild Lane.
Bleo is a celebration of the natural world, featuring a vibrant palette of 25 bold colours inspired by its beauty. Designed for porous materials, these hand-picked shades seep into the surface rather than sit on top of it, enriching natural textures and allowing the material's character to remain visible.
Bleo Poppy Red
- Created for porous surfaces like fabric painting, fabric dyeing and wood paint washing
- Highly pigmented water-based, non-toxic gel paint
- Enhances the surface, grain and texture
- Soft, flexible results on fabric, never stiff
- Natural tonal effects on wood
- Safe & sustainable
- Extremely low VOC
- Layers, blends and dilutes beautifully
- Self-sealing on many porous surfaces
- Protective, hard-wearing & fade-resistant
- Waterproof for both indoor and outdoor use
- Available in 100ml and 250ml bottles
1. Prepare the surface
Ensure the surface is porous, dry and clean. Lightly sand wood to open the grain if needed.
2. Shake & Apply
On fabric, brush, dab or use a sponge. On wood, apply with a brush.
3. Dilute with water
This is optional for lighter tones or a more translucent Scandinavian wash on wood.
4. Build your layers
Deeper colour is achieved with additional coats.
5. Drying & sealing
Bleo is self-sealing on many porous surfaces and waterproof once fully dry.
We charge a flat rate for standard shipping of £5.99 per order for postage and packaging shipments to Mainland UK. For express shipping, we charge a flat rate of £7.99 per order.
For standard shipping, we aim to deliver orders within 3-5 working days of receiving your order. For express shipping we aim for 1-2 working days, depending on destination.
Orders received by 1pm during standard business days will be shipped the same day. Orders placed on Friday after 1pm, or over the weekend, will be processed the following business day.
Read Full Shipping Policy
Suitable Surfaces
Bleo is designed for porous, absorbent materials where colour is intended to soak into the surface rather than sit on top. It works beautifully on textiles such as upholstery, clothing and canvas, as well as untreated wood, terracotta, cork and other natural absorbent materials. Because Bleo bonds within the fibres or surface texture, it allows the weave, grain or character of the material to remain visible while adding rich, flexible colour.
Features
Wood
Terracotta
Canvas
Cork
Paper & Card
Exterior
Premium British-made water-based gel paint developed with a unique fabric-responsive formula and high pigment concentration. Designed to absorb into porous surfaces, it enhances natural texture while adding soft, lasting colour. The formulation offers smooth flow, fast drying and a velvety, low-sheen finish across fabric, raw timber, cork, canvas. Suitable for both interior and exterior decorative use.
Bleo dries to a soft, velvety finish that sinks into the surface rather than sitting on top. The effect is matte and tactile, with a diffused richness that enhances the material’s natural character. It applies smoothly and settles without visible brushstrokes, offering a seamless look across fabric, wood, paper and other porous substrates. Once dry, the finish feels integrated and lasting, as if the colour was always part of the surface.
Bleo is designed for use on porous and semi-porous surfaces both indoors and out, offering beautiful results across fabric, raw timber, cork, canvas, paper, plaster and more. It absorbs into the surface, enhancing natural texture while delivering rich, lasting colour. Ideal for feature walls, textiles, soft furnishings, backdrops and creative detailing, Bleo’s unique formulation requires minimal preparation and responds intuitively to brushwork and layering.
100 ml covers approx. 1.5 to 2 m² 250 ml covers 4 to 6 m² Coverage depends on surface absorbency, texture and material type. Highly porous or high-pile fabrics (like velvet) may require more paint or additional coats. Lighter shades may also need extra layering for full opacity.
One coat gives soft, natural colour that enhances the surface without hiding its texture. A second coat deepens the tone and increases coverage, especially on more absorbent materials. BLEO can be layered or blended to achieve your desired finish. Always apply in thin, even coats for best results.
Bleo can be applied with a soft synthetic brush, foam brush or sponge, depending on the surface and desired effect. Its gel-like texture flows easily for smooth coverage or artistic techniques, and tools clean up effortlessly with water.
Once dry, Bleo forms a lasting bond with the surface, enhancing and protecting the material without masking its character. The innovative formula allows fabric to remain soft and flexible after painting, avoiding cracking or stiffness. The finish is designed for decorative and low-contact surfaces in both interior and exterior settings, offering a durable result without compromising texture.
Finish, Coverage & Sheen
Bleo delivers a soft, velvety matte finish that integrates into the surface rather than sitting on top. One coat gives a subtle wash of colour that enhances natural texture. A second coat increases depth and coverage while preserving the breathable, tactile quality of the material. On fabric, the finish remains flexible and smooth to the touch.
Drying times may vary depending on surface type, material absorbency and environmental conditions. Always allow full cure before exposing to moisture or outdoor elements.
Key statistics
What size do I need?
Drying and Curing
✦ Touch dry in 20 - 30 minutes
✦ Ready for recoating in 1 hour
✦ Full cure achieved in 21 days
Multi-Surface Paint for Interior and Exterior Projects
Opacity
Bleo's high pigment concentration gives rich, expressive colour in just one or two coats. It soaks in and enhances the surface rather than masking it, delivering natural depth with minimal layering.
Pigment-Rich and Expressive
Formulated with a high pigment load, Bleo delivers vivid, saturated colour that holds beautifully across fabric, wood and other porous surfaces. The result is soft, deep and unmistakably intentional, colour that feels part of the material itself.
Weather-Resistant
Once fully cured, Bleo holds its colour and finish in outdoor settings. It soaks in and bonds into the surface, resisting flaking and fading on materials like raw timber, stone, cork and canvas. Ideal for sheltered garden décor and creative exterior detailing.
Made in the UK by Experts
Jubilee is made in Britain by Guild Lane coatings specialists using a proprietary resin system developed for lasting colour, smooth flow and professional results on every project.
Trusted by Creatives
Loved by interior stylists, decorative artists and design-led makers, Bleo brings rich colour and creative freedom to surfaces often overlooked by traditional paint. It's a go-to for those who want their work to feel expressive, original and beautifully crafted.
Absorbent, Brushmark-Free Finish
Bleo is designed to soak into the surface, not sit on top. Its gel-like formula flows evenly and leaves no visible brushstrokes, creating a soft, natural-looking finish that feels like part of the material itself.
Guild Lane Essentials
Hover over each collection to explore the range
Top Coats
3 products
A curated set of artist-quality brushes designed for precision, flow and refined control. Made to complement Guild Lane paints, these tools offer smooth application, beautiful layoff and enduring performance, from detailing carved mouldings to finishing flat panels with elegance.
Brushes
10 products
A heritage palette crafted for furniture painters who value story as much as surface. Inspired by British history and royal symbolism, each shade is richly pigmented and designed to transform cabinetry, chairs and heirloom pieces with timeless character and quiet elegance.
Bleo
25 products
Protective finishes developed to preserve the beauty of Guild Lane paints without compromising character. Each formula is crafted for clarity, durability and ease, offering a choice of sheens to suit everything from high-traffic furniture to delicate decorative accents.
Signature Dual Round Brush
£12.99
Flex Round Brush
£8.99
Mottler Brush
£10.99
Metallic Dry Brush Set
£17.99
Detail Brush Set (4 pcs)
£27.20
Flat Brush Set (3 pcs)
£6.40
Modelling Brush Set (3 pcs)
£16.80
Miniature Angled Brush Set (3 pcs)
£18.20
Professional Miniature Brush Set (3 pcs)
£20.20
Gilder's Mop Brush
£10.60
Bleo Snow
£7.50
Bleo Coal
£7.50
Bleo Slate Grey
£7.50
Bleo Lemon
£7.50
Bleo Mustard
£7.50
Bleo Fuchsia
£7.50
Bleo Coral
£7.50
Bleo Dusty Rose
£7.50
Bleo Poppy Red
£7.50
Bleo Oxblood
£7.50
Bleo Pumpkin
£7.50
Bleo Chestnut
£7.50
Bleo Apple Green
£7.50
Bleo Forest
£7.50
Bleo Dark Emerald
£7.50
Bleo Siren Green
£7.50
Bleo Aquamarine
£7.50
Bleo Cerulean
£7.50
Bleo Lapis
£7.50
Bleo River Blue
£7.50
Bleo Indigo
£7.50
Bleo Violet
£7.50
Bleo Periwinkle
£7.50
Bleo Dark Chocolate
£7.50
Bleo Desert Sand
£7.50
Bleo Frequently Asked Questions
Not at all, Bleo dries soft and flexible, maintaining the natural feel of the fabric.
Yes. It’s perfect for softening heavy tones and creating a light, modern paint washes.
Bleo is self-sealing on most porous surfaces.
Add a topcoat only for specific sheen or heavy-use areas. Or when Bleo has been diluted, for extra protection
Absolutely, it’s extremely low VOC and low odour.
Yes. Once dry, it becomes waterproof and suitable for porous exterior surfaces.
Bleo is a water-based, gel-like paint that soaks into porous surfaces, enhancing and protecting their natural character rather than covering them
