{"title":"Primary","description":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThis colour palette is considered the building blocks of all other colours and are a great starting point for creating a cohesive and harmonious colour scheme.\u003c\/span\u003e","products":[{"product_id":"jubilee-dover-chalk","title":"Dover Chalk","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee is Guild Lane’s heritage-inspired furniture paint, crafted in Britain for both interior and exterior use. Designed for furniture, cabinetry, architectural features and decorative applications, it brings timeless British color to life with refined depth and enduring quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis premium water-based paint delivers smooth, low-sheen coverage and a rich, highly pigmented finish. It brushes on effortlessly, dries quickly, and provides a durable surface that resists everyday wear across both indoor and outdoor applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade for creatives, designers and restorers, Jubilee works beautifully on primed or sealed wood, plaster, metal and more. It can be layered for depth, distressed for patina, or used as a clean, contemporary finish. Each shade carries the quiet elegance of heritage color, reimagined for modern projects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee Fine Furniture Paint ensures smooth, controlled application through our advanced CC22 resin system, developed for excellent adhesion, flow and finish. A professional quality paint for those who value craft, longevity and beautifully considered color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlease note: The paint color in the container or when wet is not a reliable indication of the final color. For true accuracy, apply the paint to your surface and allow it to fully dry before making comparisons.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eSafety Sheets\u003c\/h4\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/d3if9wubzr0anm.cloudfront.net\/msds\/GLDJ101001-1.pdf\" target=\"_blank\"\u003eMSDS\u003c\/a\u003e\u003c\/h6\u003e","brand":"Guild Lane","offers":[{"title":"60ml (~1 fl oz)","offer_id":47836996206823,"sku":"GLDJ101001","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"250ml (~8.5 fl oz)","offer_id":47836996272359,"sku":"GLDJ103001","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"500ml (~17 fl oz)","offer_id":47836996239591,"sku":"GLDJ105001","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/4952\/5918\/files\/o1xzio3umyobljjs1hwv_53b96d6b-8bc1-447b-bb92-74c8bf67d1ad.jpg?v=1767892344"},{"product_id":"jubilee-jet-black","title":"Jet Black","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee is Guild Lane’s heritage-inspired furniture paint, crafted in Britain for both interior and exterior use. Designed for furniture, cabinetry, architectural features and decorative applications, it brings timeless British colour to life with refined depth and enduring quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis premium water-based paint delivers smooth, low-sheen coverage and a rich, highly pigmented finish. It brushes on effortlessly, dries quickly, and provides a durable surface that resists everyday wear across both indoor and outdoor applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade for creatives, designers and restorers, Jubilee works beautifully on primed or sealed wood, plaster, metal and more. It can be layered for depth, distressed for patina, or used as a clean, contemporary finish. Each shade carries the quiet elegance of heritage colour, reimagined for modern projects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee Fine Furniture Paint ensures smooth, controlled application through our advanced CC22 resin system, developed for excellent adhesion, flow and finish. A professional quality paint for those who value craft, longevity and beautifully considered colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlease note: The paint colour in the container or when wet is not a reliable indication of the final colour. For true accuracy, apply the paint to your surface and allow it to fully dry before making comparisons.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eSafety Sheets\u003c\/h4\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/d3if9wubzr0anm.cloudfront.net\/msds\/GLDJ101002-1.pdf\" target=\"_blank\"\u003eMSDS\u003c\/a\u003e\u003c\/h6\u003e","brand":"Guild Lane","offers":[{"title":"60ml","offer_id":47836996305127,"sku":"GLDJ101002","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"250ml","offer_id":47836996370663,"sku":"GLDJ103002","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":47836996337895,"sku":"GLDJ105002","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/4952\/5918\/files\/zjzvsi5bcxwlwomwfnt7_65b59b7b-d864-4f17-8ed6-da775ac9d4e6.jpg?v=1767892335"},{"product_id":"jubilee-pillar-box-red","title":"Pillar Box Red","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee is Guild Lane’s heritage-inspired furniture paint, crafted in Britain for both interior and exterior use. Designed for furniture, cabinetry, architectural features and decorative applications, it brings timeless British colour to life with refined depth and enduring quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis premium water-based paint delivers smooth, low-sheen coverage and a rich, highly pigmented finish. It brushes on effortlessly, dries quickly, and provides a durable surface that resists everyday wear across both indoor and outdoor applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade for creatives, designers and restorers, Jubilee works beautifully on primed or sealed wood, plaster, metal and more. It can be layered for depth, distressed for patina, or used as a clean, contemporary finish. Each shade carries the quiet elegance of heritage colour, reimagined for modern projects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee Fine Furniture Paint ensures smooth, controlled application through our advanced CC22 resin system, developed for excellent adhesion, flow and finish. A professional quality paint for those who value craft, longevity and beautifully considered colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlease note: The paint colour in the container or when wet is not a reliable indication of the final colour. For true accuracy, apply the paint to your surface and allow it to fully dry before making comparisons.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003eSafety Sheets\u003c\/h4\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/d3if9wubzr0anm.cloudfront.net\/msds\/GLDJ101008-1.pdf\" target=\"_blank\"\u003eMSDS\u003c\/a\u003e\u003c\/h6\u003e","brand":"Guild Lane","offers":[{"title":"60ml","offer_id":47836996894951,"sku":"GLDJ101008","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"250ml","offer_id":47836996960487,"sku":"GLDJ103008","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":47836996927719,"sku":"GLDJ105008","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/4952\/5918\/files\/xlyhchsxkr5m4nvckasz_4c0fe5ad-dcda-47b1-916e-4cade65eb07b.jpg?v=1767892284"},{"product_id":"jubilee-bunting-yellow","title":"Bunting Yellow","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee is Guild Lane’s heritage-inspired furniture paint, crafted in Britain for both interior and exterior use. Designed for furniture, cabinetry, architectural features and decorative applications, it brings timeless British colour to life with refined depth and enduring quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis premium water-based paint delivers smooth, low-sheen coverage and a rich, highly pigmented finish. It brushes on effortlessly, dries quickly, and provides a durable surface that resists everyday wear across both indoor and outdoor applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade for creatives, designers and restorers, Jubilee works beautifully on primed or sealed wood, plaster, metal and more. It can be layered for depth, distressed for patina, or used as a clean, contemporary finish. Each shade carries the quiet elegance of heritage colour, reimagined for modern projects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee Fine Furniture Paint ensures smooth, controlled application through our advanced CC22 resin system, developed for excellent adhesion, flow and finish. A professional quality paint for those who value craft, longevity and beautifully considered colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlease note: The paint colour in the container or when wet is not a reliable indication of the final colour. For true accuracy, apply the paint to your surface and allow it to fully dry before making comparisons.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-5ab95722-7fff-63cf-083a-c4be5a24ff90\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch4\u003eSafety Sheets\u003c\/h4\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/d3if9wubzr0anm.cloudfront.net\/msds\/GLDJ101013-1.pdf\" target=\"_blank\"\u003eMSDS\u003c\/a\u003e\u003c\/h6\u003e","brand":"Guild Lane","offers":[{"title":"60ml","offer_id":47836997288167,"sku":"GLDJ101013","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"250ml","offer_id":47836997353703,"sku":"GLDJ103013","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":47836997320935,"sku":"GLDJ105013","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/4952\/5918\/files\/xpf47wjnf2q8nds5iekc_2097d3cd-7d40-4b91-a8d0-ed98ac157268.jpg?v=1767892249"},{"product_id":"jubilee-bunting-green","title":"Bunting Green","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee is Guild Lane’s heritage-inspired furniture paint, crafted in Britain for both interior and exterior use. Designed for furniture, cabinetry, architectural features and decorative applications, it brings timeless British colour to life with refined depth and enduring quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis premium water-based paint delivers smooth, low-sheen coverage and a rich, highly pigmented finish. It brushes on effortlessly, dries quickly, and provides a durable surface that resists everyday wear across both indoor and outdoor applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade for creatives, designers and restorers, Jubilee works beautifully on primed or sealed wood, plaster, metal and more. It can be layered for depth, distressed for patina, or used as a clean, contemporary finish. Each shade carries the quiet elegance of heritage colour, reimagined for modern projects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee Fine Furniture Paint ensures smooth, controlled application through our advanced CC22 resin system, developed for excellent adhesion, flow and finish. A professional quality paint for those who value craft, longevity and beautifully considered colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlease note: The paint colour in the container or when wet is not a reliable indication of the final colour. For true accuracy, apply the paint to your surface and allow it to fully dry before making comparisons.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-f73ff98b-7fff-f64c-c14b-71d1846bb400\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch4\u003eSafety Sheets\u003c\/h4\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/d3if9wubzr0anm.cloudfront.net\/msds\/GLDJ101018-1.pdf\" target=\"_blank\"\u003eMSDS\u003c\/a\u003e\u003c\/h6\u003e","brand":"Guild Lane","offers":[{"title":"60ml","offer_id":47836997681383,"sku":"GLDJ101018","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"250ml","offer_id":47836997746919,"sku":"GLDJ103018","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":47836997714151,"sku":"GLDJ105018","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/4952\/5918\/files\/twnbmvp0tt59vqt7ts7t_7b16729f-731c-453c-aa7f-41f66a67621f.jpg?v=1767892207"},{"product_id":"jubilee-oxford-blue","title":"Oxford Blue","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee is Guild Lane’s heritage-inspired furniture paint, crafted in Britain for both interior and exterior use. Designed for furniture, cabinetry, architectural features and decorative applications, it brings timeless British colour to life with refined depth and enduring quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis premium water-based paint delivers smooth, low-sheen coverage and a rich, highly pigmented finish. It brushes on effortlessly, dries quickly, and provides a durable surface that resists everyday wear across both indoor and outdoor applications.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMade for creatives, designers and restorers, Jubilee works beautifully on primed or sealed wood, plaster, metal and more. It can be layered for depth, distressed for patina, or used as a clean, contemporary finish. Each shade carries the quiet elegance of heritage colour, reimagined for modern projects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eJubilee Fine Furniture Paint ensures smooth, controlled application through our advanced CC22 resin system, developed for excellent adhesion, flow and finish. A professional quality paint for those who value craft, longevity and beautifully considered colour.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003ePlease note: The paint colour in the container or when wet is not a reliable indication of the final colour. For true accuracy, apply the paint to your surface and allow it to fully dry before making comparisons.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb id=\"docs-internal-guid-c0c17e1f-7fff-70dd-1c55-5009c68a3f50\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003ch4\u003eSafety Sheets\u003c\/h4\u003e\n\u003ch6\u003e\u003ca href=\"https:\/\/d3if9wubzr0anm.cloudfront.net\/msds\/GLDJ101024-1.pdf\" target=\"_blank\"\u003eMSDS\u003c\/a\u003e\u003c\/h6\u003e","brand":"Guild Lane","offers":[{"title":"60ml","offer_id":47836998074599,"sku":"GLDJ101024","price":6.99,"currency_code":"GBP","in_stock":true},{"title":"250ml","offer_id":47836998140135,"sku":"GLDJ103024","price":15.99,"currency_code":"GBP","in_stock":true},{"title":"500ml","offer_id":47836998107367,"sku":"GLDJ105024","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/4952\/5918\/files\/vubgszmjbm4e1ia8jz0f_b6baf347-d76c-49a3-addf-5b12523045f9.jpg?v=1767892174"},{"product_id":"primary-scheme-colour-swatch-pack","title":"Primary Scheme Colour Swatch Pack","description":"\u003cp\u003e6x 70x70mm painted colour sample swatch cards from the 'Primary' scheme\u003c\/p\u003e\n\u003cp\u003ePrimary colours serve as the foundation for any creator's palette, acting as the building blocks for all other hues and enabling the creation of cohesive and harmonious colour schemes. This palette includes: Dover Chalk, Oxford Blue, Pillar Box Red, Bunting Yellow, Bunting Green, and Jet Black.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAbout Guild Lane Colour Cards\u003c\/strong\u003e\u003cbr\u003eOur 70x70mm paint swatches offer an accurate representation by coating the front of the card with the actual paint.\u003c\/p\u003e\n\u003cp\u003eOn the reverse side, you'll find the colour story, detailing the inspiration, mood, and suggested pairings, making it easier to envision the colour in your space. These swatches are perfect for testing and comparing hues in different lighting conditions, ensuring confidence in your colour choices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1x 70x70mm Dover Chalk colour sample card\u003c\/li\u003e\n\u003cli\u003e1x 70x70mm Oxford Blue colour sample card\u003c\/li\u003e\n\u003cli\u003e1x 70x70mm Pillar Box Red colour sample card\u003c\/li\u003e\n\u003cli\u003e1x 70x70mm Bunting Yellow colour sample card\u003c\/li\u003e\n\u003cli\u003e1x 70x70mm Bunting Green colour sample card\u003c\/li\u003e\n\u003cli\u003e1x 70x70mm Jet Black colour sample card\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Guild Lane","offers":[{"title":"70x70mm","offer_id":50148531142887,"sku":"GLDX1005","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/4952\/5918\/files\/nrh8v0fxrkdupbjgpxyg.jpg?v=1719935682"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0588\/4952\/5918\/collections\/Scheme-Primary.jpg?v=1712825955","url":"https:\/\/guildlane.com\/en-usa\/collections\/primary.oembed","provider":"Guild Lane","version":"1.0","type":"link"}